How to Open and Run a Successful Restaurant, 3rd Edition
- 5h 2m
- Christopher Egerton-Thomas
- John Wiley & Sons (US)
- 2006
If you're thinking of opening a restaurant, you have a lot on your plate!
Dig into this comprehensive guide from successful restaurateur and author Christopher Egerton-Thomas, who dishes out good advice on everything from coming up with a winning concept, choosing a location, and equipping a kitchen to designing the menu, decorating the dining room, and managing a staff. Whether you want to open an upscale restaurant or a diner, a bistro or a burger joint, specialize in ethnic cuisine or go with an established franchise, How to Open and Run a Successful Restaurant, Third Edition gives you the essential information to do it right.
The Third Edition of the celebrated soup-to-nuts classic is updated for today's competitive marketplace and features an expanded examination of the franchise system, in-depth discussions on customer relations, and a wealth of information on staff training – one of the most important ingredients for success. It covers:
- Guidance on financing, taxes, insurance, health and safety, legal issues, and more
- Marketing research, including evaluating local competition to refine your concept
- Evaluating franchise opportunities-the pros and cons of going with an established concept
- Effective staff training-both initial and ongoing
- The "feel-good factor"-that intangible quality that keeps customers coming back for more
All this proven, practical guidance is served up in Christopher Egerton-Thomas's flavorful style and seasoned generously with real-life anecdotes and restaurant lore from around the world that are instructive and entertaining. This is a must-read for those considering the restaurant business and a ready reference for restaurateurs who want to improve their operations.
In this Book
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How To Open And Run A Successful Restaurant, 3rd Edition
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Introduction
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How It All Began
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Location
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What Kind Of Restaurant?
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Raising The Money
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Equipment And Decor
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The Bar
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The Kitchen
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The Dining Room
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Hygiene, Health, And Safety
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Public Relations
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Employees
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Making Your Decision
