How to Write a Business Plan: Win Backing and Support for Your Ideas and Ventures, 7th edition

  • 2h 39m
  • Brian Finch
  • Kogan Page
  • 2022

If you are starting or selling your own business, or wanting to expand your company, business plans are essential. Get expert guidance on how to make an impact with your business plan and successfully communicate your strategic vision.

Whether it is to raise finance, sell a business or develop a specific project, this is your one-stop guide to producing the most professional and convincing business plan for a new venture. This 7th edition now features even more practical exercises, useful templates and top tips to help you write a comprehensive and compelling plan, as well as content on digital developments such as crowdfunding, online retailing and digital marketing.

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About the Author

Brian Finch is an independent consultant, with considerable experience of preparing and delivering effective business plans, as well as advising others on their preparation of winning material. He is the author of Effective Financial Management, also published by Kogan Page. He is based in London, UK.

In this Book

  • Introduction
  • The Structure of the Plan
  • Summary
  • The Business Background
  • The Market
  • Operations
  • The Internet and Systems
  • Management
  • The Proposal
  • The Forecast
  • Financial Information
  • Risks
  • Legal Issues and Confidentiality
  • Selling Your Business
  • Improve Business Performance
  • Bidding for Business