How to Read a Client from Across the Room: Win More Business with the Proven Character Code System to Decode Verbal & Nonverbal Communication

  • 3h 35m
  • Brandy Mychals
  • McGraw-Hill
  • 2013

Predict if Your Clients Will Say YES in Just 7 Seconds

How to Read a Client from Across the Room gives you the clues and tools to get someone to say "yes" to you--in an instant--by tailoring your communication methods on the fly to suit that person’s character type.

About the Author

Brandy Mychals is a communications expert, sought-after speaker, and the creator of the Character Code System. She’s the winner of the 2011 International FEMTOR Award presented by eWomenNetwork.

Having graduated from the Honors College at Loyola Marymount University in communications, Brandy continued her studies and graduated with a doctorate of chiropractic. After having built a successful business and creating an investment portfolio, she suffered a debilitating car accident.

Brandy was diagnosed with a permanent brain injury that left her unable to read for seven years. In this time she went through a divorce, was embroiled in legal battles that left her with no money, and teetered on the brink of bankruptcy.

While going through this life-altering experience as a single mom, she fought back, healed, and wrote and created her Character Code System. Within the first year of launching her new business, she created over $300,000 in sales.

In this Book

  • The Creation of the Character Code System—Driving Needs and a Quickstart Guide to Character Coding
  • The Challenges We Face in Attracting Clients—If You Build It, Will They Come?
  • The Class President Character Code—Actions Speak Louder Than Words
  • The Cheerleader Character Code—I Just Want to Have Fun
  • The Actor Character Code—Bigger, Bolder, Better
  • The Scholar Character Code—Where’s the Evidence?
  • The Activist Character Code—Let’s All Get Along
  • The Artist Character Code—Fight to Be Free
  • Which Character Codes Get Along and Which Clash?—Choosing Your Relationships in Business and Life
  • The Character Codes in Marketing and Sales—How to Attract Your Ideal Client
  • Putting the Character Codes in Action—Are You Ready to Roll?