Instagram Power: Build Your Brand and Reach More Customers with Visual Influence, Second Edition

  • 3h 36m
  • Jason Miles
  • McGraw-Hill
  • 2019

The essential guide to marketing and building your business on Instagram - today’s hottest social media platform

While other social sites are declining in popularity, Instagram is hotter than ever—and shows no signs of cooling off any time soon. But it’s not just users that are flocking to the site, marketers love it too. With more features and marketing capabilities than ever, Instagram is a channel that smart marketers can’t afford to avoid.

Filled with proven strategies from leading Instagram experts this updated edition of Instagram Power walks you through the steps of setting up your account, actionable monetization methods you can use, and how to integrate the social media platform into your complete marketing approach. With 15 new chapter subsections and revisions throughout, the book shows you how to leverage all the new features, including Insights, IGTV, Shop-able Posts, Stories, and Instagram Ads.

You’ll discover how to:

  • Leverage Instagram to build and strengthen your business or personal brand
  • Design an effective marketing plan for the platform
  • Sell directly on Instagram with Shop-able posts
  • Avoid common pitfalls, and much more

If you’re serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform. This guide offers a road map to achieving Instagram marketing success.

In this Book

  • Join Instagram and Get Your Business Profile
  • Mastering Basic Functionality
  • Mastering Instagram Stories and IGTV
  • Master Hashtags
  • A Side Step for Nonprofits, Local Marketers, and Service Providers
  • Create Your Content Blueprint
  • Use the Daily Actions Checklist to Gather Your Tribe
  • Building Your Instagram Support Team
  • Master Copywriting Secrets for Instagram
  • Use Triggers of Engagement
  • Run Contests and Use Freebies Regularly
  • Selling Directly on Instagram
  • Use Multistep Campaigns and User Generated Content
  • Start Advertising on Instagram
  • Scale up Your Advertising with Agency Help
  • Start Working with Influencers
  • Become an Influencer
  • Use Tools to Expand
  • Get Coaching and Ongoing Training