Introduction to Business Analytics

  • 2h 4m
  • David L. Olson, Majid Nabavi
  • Business Expert Press
  • 2019

This book presents key concepts related to quantitative analysis in business.

Business analytics has grown to be a key topic in business curricula, and there is a need for stronger quantitative skills and understanding of fundamental concepts.

This book is aimed at business students, undergraduate and graduate, taking an introductory core course. Topics covered include knowledge management, visualization, sampling and hypothesis testing, regression (simple, multiple, and logistic), as well as optimization modeling. It concludes with a brief overview of data mining. Concepts are demonstrated with worked examples.

In this Book

  • Business Analytics
  • Visualization
  • Sampling
  • Hypothesis Testing
  • Linear Regression
  • Multiple Regression
  • Logistic Regression
  • Linear Programming
  • Business Analytic Modeling Tools
  • References


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