Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, Second Edition

  • 8h 4m
  • Maura Ginty, Rich Page, Tim Ash
  • Sybex
  • 2012
Including case studies with before-and-after results as well as new information on web site usability, this comprehensive guide covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more.