Launch in 5: Take Your Idea from Lightbulb Moment to Profitable Business in Record Time

  • 2h 48m
  • Will Russell
  • Hodder & Stoughton Ltd
  • 2022

How do you do justice to your business idea? It's a question that entrepreneurs are always asking, aware that 70% of new businesses fail. Starting a business is scary, especially for first-timers, but there is a safe, LAUNCH IN 5 way to do it.

If you are launching a new business, this book will improve your chance for success in the most economic, efficient, and painless way possible, before you put large amounts of time and money on the line. It provides a comprehensive guide on how to rapidly turn an idea into a money-making machine - whether it is a side gig or a headfirst dive into the world of entrepreneurship.

Because most new businesses are conducted online, it will place an emphasis on how to launch and build a business on the internet, and because most new entrepreneurs are operating within a small budget and timeframe, these concepts are inexpensive, fast, low-risk, and proven.

Based on the author's insider strategies, LAUNCH IN 5 will guide the reader through each step of getting their idea out into the world, from inception to launch to ensuring long-term growth. It will also offer tools to help the reader determine whether their idea is worth pursuing (most aren't) and, if not, return them safely to the concept-development stage before they waste massive amounts of money and time launching an idea that will never fly.

You'll learn that

  • Most risk is unnecessary.
  • You can launch your new business in days (or sometimes even hours).
  • You can apply the same launch strategies you'll learn here for an online business, an offline start-up a global corporation, with a budget of $50 or $500,000. These method work in any industry, for any idea.
  • You can lower the start-up failure rate from 70% to 9% if you follow the guidance in this book.
  • Most business ideas can have their potential success (or failure) proved in just a week or so, for less than the cost of the latest iphone.

About the Author

Will Russell is more experienced than most at launching a business. As the CEO of Russell Marketing (based in Austin) he specializes in helping entrepreneurs validate their ideas and execute successful launches. Using his renowned Five-Step High-Profit Launch System, he has helped hundreds of entrepreneurs and creators raise tens of millions of dollars, including launches such as WeatherFlow TEMPEST (a cutting-edge weather station that raised $2,149,547 at launch) and OneClock (an analog timepiece with waking music that raised $1,012,474 at launch).

He has been featured in Business Insider, Forbes, Crain's New York, Indiegogo, and StartupNation for his expertise in product launches and e-commerce, and his vision for the future of marketing. Will is from San Francisco, lives in Austin and spent over two decades in London.

In this Book

  • Foreword
  • Entrepreneurship for the Risk-Averse
  • Five Launch Steps for Every Idea
  • Validate to Create
  • Find Your First Supporters
  • Make Them Want It
  • Keep Your Launch Simple
  • Power Your Profit
  • What Happens Now?
  • Conclusion
  • Endnotes