Lean for Sales: Bringing the Science of Lean to the Art of Selling
- 3h 16m
- Michael V. Testani, Sr., Seán Gillespie, Sreekanth Ramakrishnan
- CRC Press
Providing sales professionals and their management teams with a structured, fact-based approach to boosting sales close rates and delivering improved business value to customers, this book outlines an innovative and proven approach to creating a common language with your customers that is based on waste elimination, root cause analysis, and time to value.