Leveraging Cultural Diversity in Emerging Markets
- 3h 47m
- Finn Majlergaard, Marcus Goncalves
- Business Expert Press
- 2016
Leveraging cultural diversity is an important element for competing in the global market. Understanding the overall macroeconomic landscape of emerging and frontier markets enables corporations and international business professionals to fully realize the potential for strategic globalization. Most transnational and multinational corporations have made substantial progress in their globalization efforts by establishing operations in several countries and offshoring certain processes to countries with capabilities and growth potential. However, while these recent globalization efforts have their roots in cost arbitrage, successful companies must understand that globalization can be a means for shoring up competitive advantage to diversify intellectual capabilities and growth and improve quality enhancement opportunities. This book looks at how one can move forward from the current situation. Most people still see cultural differences as a barrier to success. The authors demonstrate how one can, instead, leverage from the cultural diversity and create better, more competitive companies, better leaders, and hopefully a safer and more sustainable world.
In this Book
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Understanding Emerging Markets—Economy and Culture
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Economic and Cultural Transformations at Emerging and Frontier Markets
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Coping with Differences and Promoting Interactions
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Clash of Civilizations or Cultural Synergies?
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Global Individualism—Prospects and Challenges
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Western or Christian and Muslim or Arab Heading Toward Inevitable Conflicts: Really?
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Benefiting from Cultural Synergies
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Commonalities in Cultures: Fruitful Reconciliations
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Emerging Markets Do Not Want to Be Like the West
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The Lesser Importance of National Cultural Identities
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Advance Quotes for Leveraging Cultural Diversity in Emerging Markets
