Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third Edition

  • 7h 3m
  • Julia Cupman, Matthew Harrison, Oliver Truman, Paul Hague
  • Kogan Page
  • 2016
Introducing market research tools, approaches, and issues, this book provides a clear, step-by-step guide from the beginning steps of planning and executing a project through to analyzing and presenting the results.