Marketing Analytics Roadmap: Methods, Metrics, and Tools

  • 3h 1m
  • Jerry Rackley
  • Apress
  • 2015
By showing you how to understand and implement a sound marketing analytics process that helps eliminate the guesswork about the results produced by your marketing efforts, this book explains how to acquire - and keep - more customers so that you not only get a seat at the big-decisions table, but keep it.