Marketing: The Process and Functions that Build Customer Relationships

  • 7 Videos | 33m 10s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
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Successful marketing is about optimizing relationships with your customers. That not only includes the value you offer them, but the value you get from them in return. Businesses apply best practices in marketing to find and better understand their customers, to inform how they can most effectively advertise, and to stand out from their competition. In this course, you'll learn about the key role of modern marketing and how companies effectively plan their marketing strategies. You'll gain understanding of how market segments are determined, how customers are targeted, and how organizations reach their customers. Finally, you'll learn the ways that digital marketing resources like social media can positively impact business marketing efforts.

WHAT YOU WILL LEARN

  • discover the key concepts covered in this course
    recognize the role of marketing in organizations
    identify key concepts in planning a marketing strategy
    identify how to determine market segments to target customers
  • recognize how marketing enables companies to reach their customers
    identify the benefits of using digital resources to impact marketing
    reflect on what you've learned

IN THIS COURSE

  • Playable
    1. 
    Marketing: The Process and Functions that Build Customer Relationships
    55s
    UP NEXT
  • Playable
    2. 
    Understanding the Role of Marketing
    5m 13s
  • Locked
    3. 
    Creating Effective Marketing Plans
    5m 2s
  • Locked
    4. 
    Segmenting and Targeting in Marketing
    3m 32s
  • Locked
    5. 
    Using Marketing to Reach Customers
    5m 14s
  • Locked
    6. 
    Using Digital Marketing and Social Media
    4m 17s
  • Locked
    7. 
    Let's Review
    1m 27s

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform

Digital badges are yours to keep, forever.

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