Marketing: The Process and Functions that Build Customer Relationships

Everyone
  • 7 videos | 25m 40s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
Rating 4.5 of 438 users Rating 4.5 of 438 users (438)
Successful marketing is about optimizing relationships with your customers. That not only includes the value you offer them, but the value you get from them in return. Businesses apply best practices in marketing to find and better understand their customers, to inform how they can most effectively advertise, and to stand out from their competition. In this course, you'll learn about the key role of modern marketing and how companies effectively plan their marketing strategies. You'll gain understanding of how market segments are determined, how customers are targeted, and how organizations reach their customers. Finally, you'll learn the ways that digital marketing resources like social media can positively impact business marketing efforts.

WHAT YOU WILL LEARN

  • Discover the key concepts covered in this course
    Recognize the role of marketing in organizations
    Identify key concepts in planning a marketing strategy
    Identify how to determine market segments to target customers
  • Recognize how marketing enables companies to reach their customers
    Identify the benefits of using digital resources to impact marketing
    Reflect on what you've learned

IN THIS COURSE

  • 55s
    Businesses apply best practices in marketing to find and better understand their customers, to inform how they can most effectively advertise, and to stand out from their competition. In this video, you will learn the key concepts that will be covered in this course. FREE ACCESS
  • 5m 13s
    Think about how often, on any given day, you make a consumer decision. How are these decisions and choices shaped by the companies that provide solutions for the goods and services that you need? In this video, you'll explore the role of marketing in organizations. FREE ACCESS
  • Locked
    3.  Creating Effective Marketing Plans
    5m 2s
    The customer is the cornerstone of marketing, so it's important that strategies and marketing be planned around their behaviors and needs. In fact, the best marketing plans feature strategies that put those needs and behaviors at the forefront. In this video, you will learn the key concepts in planning a marketing strategy. FREE ACCESS
  • Locked
    4.  Segmenting and Targeting in Marketing
    3m 32s
    A major key to marketing is getting the right message to the right customers. But with so many potential audiences to reach, how do companies find the right consumers to send their message to? In this video, you'll learn how to determine market segments in order to target the right customers. FREE ACCESS
  • Locked
    5.  Using Marketing to Reach Customers
    5m 14s
    In the digital marketing age, businesses no longer just use marketing to promote products and services to their customers. They also utilize marketing practices and strategies to increase their organizational visibility and promote their brand. In this video, you'll learn how marketing enables companies to reach their customers. FREE ACCESS
  • Locked
    6.  Using Digital Marketing and Social Media
    4m 17s
    This is the golden age of digital marketing, and even the stodgiest of organizations understands that to remain viable, they have to either adapt and adopt or go the way of ten-pound printed telephone directories and the landlines that went with them. In this video, you'll identify the benefits of using digital resources to impact marketing. FREE ACCESS
  • Locked
    7.  Let's Review
    1m 27s
    In this video, you will review the key concepts contained in the course Marketing: The Process and Functions that Build Customer Relationships. FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.

Digital badges are yours to keep, forever.

YOU MIGHT ALSO LIKE

Rating 4.6 of 1199 users Rating 4.6 of 1199 users (1199)
Rating 4.7 of 77 users Rating 4.7 of 77 users (77)
Rating 4.6 of 913 users Rating 4.6 of 913 users (913)

PEOPLE WHO VIEWED THIS ALSO VIEWED THESE

Rating 4.5 of 121 users Rating 4.5 of 121 users (121)
Rating 4.4 of 402 users Rating 4.4 of 402 users (402)
Rating 4.6 of 4600 users Rating 4.6 of 4600 users (4600)