Marketing to Gen Z: The Rules for Reaching This Vast and Very Different Generation of Influencers

  • 3h 7m
  • Angie Read, Jeff Fromm
  • AMACOM
  • 2018
Drawn from original quantitative research and interviews, this timely and practical book paints a fascinating portrait of the newest buyers now entering the scene and offers dozens of examples and insights for connecting and conversing with them.