Maximum Influence: The 12 Universal Laws of Power Persuasion, Second Edition

  • 4h 54m
  • Kurt W. Mortensen
  • AMACOM
  • 2013

Salespeople, consultants, managers, executives, entrepreneurs...Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the book combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever. Author and renowned expert Kurt Mortensen reveals the 12 Laws of Persuasion, explaining why each law works, how to use it, and what to avoid. You will learn about the law of dissonance, the law of contrast, the law of expectation-and nine other proven principles that consciously and unconsciously propel people to act. You will also discover how to: read anyone instantly; get people to trust you instinctively; change minds easily; and convince anyone to give you almost anything. With new case studies and cutting-edge influencing techniques, this is the ultimate guide to the art and science of getting exactly what you want-when you want.

About the Author

Kurt W. Mortensen is one of America's leading authorities on persuasion, motivation, and influence. He has devoted nearly 20 years to understanding and teaching the traits, habits, and mindset of exceptional achievers. A highly sought after consultant, trainer, seminar leader, and speaker, he excels at combining scientific research with real-world studies and timeless stories to inform, entertain, and inspire audiences. He is also the author of several books, including Maximum Influence, Persuasion IQ and Laws of Charisma.

In this Book

  • The Power of Persuasion: Key to Success
  • Subconscious Triggers: The Automatic Yes
  • The Law of Connectivity: Contagious Cooperation
  • The Law of Involvement: Create and Maintain Interest
  • The Law of Esteem: How Praise Releases Energy
  • The Law of Obligation: How to Get Anyone to Do a Favor for You
  • The Law of Dissonance: Internal Pressure Is the Secret
  • The Law of Verbal Packaging: The Leverage of Language
  • The Law of Association: Create the Environment of Influence
  • The Law of Balance: Logical Mind Versus Emotional Heart
  • The Law of Expectations: The Impact of Suggestion
  • The Law of Contrast: How to Make Price (or Time) a Nonissue
  • The Law of Social Validation: The Art of Social Pressure
  • The Law of Scarcity: Get Anyone to Take Immediate Action
  • The Inside Secrets of Maximum Influence: Your Prepersuasion Checklist
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