Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams

  • 4h 18m
  • Dan Sherman
  • McGraw-Hill
  • 2014

This second edition builds on the success of the first edition which has over 50 enthusiastic reviews on Amazon.com, and has all the information on the latest LinkedIn features.

Maximum Success with LinkedIn, Second Edition revolutionizes the way busy professionals use LinkedIn. It's a step-by-step guide to answering any professional challenge by harnessing the potential of LinkedIn. It explains how to use LinkedIn to find customers, partners, investors, or advisors; build a personal brand; build networks; find and land the perfect job; develop business relationships; and much more.

About the Author

Dan Sherman is a full-time LinkedIn consultant, trainer, and speaker, who works with companies, entrepreneurs and career changers. He has more than 20 years of marketing management experience at successful firms, ranging from Silicon Valley start-ups to Fortune 500 companies. Dan is a LinkedIn power user with 22,000 first level connections, a LinkedIn group with over 6,000 members and seven years' of experience on the site.

In this Book

  • Maximum Success with LinkedIn—Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams, Second Edition
  • Foreword
  • Author’s Note
  • Preface to the Second Edition
  • Introduction—Love at First Click
  • Social Media Is Not Your Father’s Marketing
  • The LinkedIn Profile: Your Miniwebsite
  • What Goes Around: Giving and Getting Recommendations
  • It’s Show Time! Adding Multimedia to Your Profile
  • The Finishing Touches: Creating a Rocking Profile
  • All About Keywords: Optimizing Your Profile to Be Found
  • Your Virtual Rolodex: Grow Your Network by Adding Contacts
  • Your Social Influence Circle: Searching for and Contacting People
  • Power in Tribes: Joining and Creating Groups
  • Good Company: Create Your Company Page and Follow Other Companies
  • Off to Work We Go: Finding Your Perfect Job
  • Successful Selling on LinkedIn: How to Do It Right
  • Going Mobile: The Power of LinkedIn on the Go
  • The Daily Approach to Success on LinkedIn
  • Conclusion—Opportunity Is Knocking at Your Door
  • For More Information
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