Measuring Marketing: 110+ Key Metrics Every Marketer Needs, Second Edition

  • 5h 3m
  • John A. Davis
  • John Wiley & Sons (US)
  • 2013
Designed to increase accountability and improve everyday decisions, this book helps both marketers, as well as the business leaders who employ them to measure performance fairly and accurately, and includes ratios illustrated with actual marketing cases from leading companies.