MIT Sloan Management Review on Designing Digital Experiences

  • 41m
  • MIT Sloan Management Review
  • MIT Sloan Management Review
  • 2018

What makes a digital experience favorable? And how do you ensure that both you and the user benefit from the experience?

In this collection of articles, you'll learn:

  • how to bridge the gap between design thinking and conventional business processes
  • how be innovative in the manner in which you interact with customers
  • how to get more subscribers
  • how think of customers as investments
  • how to turn loyal customers into loyal followers
  • ways to retain customers
  • how to use data tools to better understand customers

In this Book

  • Introduction
  • Why Design Thinking in Business Needs a Rethink
  • Do You Have a Conversational Interface?
  • Turning Content Viewers Into Subscribers
  • Rethinking the Value of Customers in a Digital Economy
  • When Customers Become Fans
  • Which Features Increase Customer Retention?
  • Customer Relationships Get the Data Treatment


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