MIT Sloan Management Review on Influence and Persuasion

  • 54m
  • MIT Sloan Management Review
  • MIT Sloan Management Review
  • 2017

What role does influence play in an organization? How much persuasive power do executives wield, both inside and outside of their companies?

In this collection of articles, you'll learn:

  • how to utilize social media to shape public perception of your company
  • the best ways to adapt leadership for the modern world
  • the role of "bots" and automated programs in the 21st century organization
  • how to fight the drawbacks of dependency on corporate headquarters in multinational corporations
  • the kind of leaders that bring long-term success to their companies

In this Book

  • Introduction
  • How CEOs Can Leverage Twitter
  • Rethinking Leadership
  • Managing the Bots That Are Managing the Business
  • Why Managers Still Matter
  • Fighting the “Headquarters Knows Best” Syndrome
  • Why Good Leaders Don’t Need Charisma