Myths of Marketing: Banish the Misconceptions and Become a Great Marketer

  • 3h 13m
  • Grant Leboff
  • Kogan Page
  • 2020
Using a combination of academic research, amusing examples and industry case studies, this book effectively debunks many of the most pervasive myths and assumptions, leaving readers with a clearer, more perceptive understanding of marketing as a whole.