Planning and Managing Public Relations Campaigns: A Strategic Approach, Fourth Edition

  • 4h 17m
  • Anne Gregory
  • Kogan Page
  • 2015
Providing a dynamic 12-step planning model to help all practitioners implement and run a public relations campaign, this book offers coverage of key social media developments; the role of PR in organiztions; the importance of context; communication theory; setting objectives; evaluation and review; and more.