Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

5h 53m
Eric Siegel
John Wiley & Sons (US)
2013

Revealing the power and perils of prediction, this rich, entertaining book explores how technology literally learns from data how to predict the future behavior of individuals.

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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

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