Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, 2nd Edition

  • 4h 56m
  • John E. Doerr, Lee W. Frederiksen, Mike Schultz
  • John Wiley & Sons (US)
  • 2013
Featuring real-world case studies that illustrate major points, as well as quotes and stories from industry professionals, this book presents a proven approach to marketing and client development that firms of any size can use to attract new clients and grow their professional service businesses.

YOU MIGHT ALSO LIKE

Book The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth
Book Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization
Book Innovative B2B Marketing: New Models, Processes and Theory, 2nd Edition