Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, 2nd Edition
- 4h 56m
- John E. Doerr, Lee W. Frederiksen, Mike Schultz
- John Wiley & Sons (US)
Featuring real-world case studies that illustrate major points, as well as quotes and stories from industry professionals, this book presents a proven approach to marketing and client development that firms of any size can use to attract new clients and grow their professional service businesses.