Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research, 3rd edition

  • 5h 16m
  • Ian Brace
  • Kogan Page
  • 2013
Explaining the role of questionnaires in marketing research, this book examines different types of questionnaires and when and how they should be employed, and includes the latest information on online questionnaires and interviews, their problems and potential.