Market Research

  • 7 Books | 50h 45m
  • 8 Audiobooks | 37h 23m 29s
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Successful business plans require effective market research. It's important to ensure you put together market research that provides you with actionable and insightful results. Learn how to design and execute effective market research programs.

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BOOKS INCLUDED

Book

Marketing Communications: Offline and Online Integration, Engagement and Analytics, Sixth Edition
Including mini-case studies and real-life examples, this book presents modern marketing communication theories and tools in an accessible and jargon-free way while focusing on integrating online and offline techniques with a social media approach.
book Duration 15h 25m book Authors By PR Smith, Ze Zook

Book

Emerging Markets: Strategies for Competing in the Global Value Chain
Exploring the role that emerging markets and innovation are playing in the 21st century and identifying the challenges and opportunities they offer to traditional businesses, this book - using case studies of companies from both emerging and Triad markets - clearly locates points of competitive advantage and explains how innovation operates as a key driver of competition.
book Duration 4h 44m book Authors By Robert Grosse

Book

Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third Edition
Introducing market research tools, approaches, and issues, this book provides a clear, step-by-step guide from the beginning steps of planning and executing a project through to analyzing and presenting the results.
book Duration 7h 3m book Authors By Julia Cupman, Matthew Harrison, Oliver Truman, Paul Hague

Book

The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers
Drawing together new techniques available to the market researcher, this groundbreaking reference examines why traditional research is broken, both in theory and practice, and explores how these innovations are being used by the leaders in the field.
book Duration 9h 17m book Authors By Ray Poynter

Book

The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers
Authored by Industry forerunners Ray Poynter, Navin Williams, and Sue York, this clear, comprehensive book employs their decades of study to examine the present and future state of mobile market research, as well as the advantages and disadvantages of various approaches.
book Duration 5h 29m book Authors By Navin Williams, Ray Poynter, Sue York

Book

Survey Basics
Describing the purpose of surveys and questionnaires, types of errors that can creep into survey results, and considerations when developing specific survey questions, this book will help readers identify the most appropriate survey tool for their needs.
book Duration 3h 57m book Authors By Bruce Aaron, Jack J. Phillips, Patricia Pulliam Phillips

Book

Sustainable Markets for Sustainable Business: A Global Perspective for Business and Financial Markets
Addressing the need for business and market sustainability reforms, this thoughtful book explores the relationship between markets and business and sustainable development, as well as issues such as climate change, pollution, land degradation and biodiversity loss.
book Duration 4h 50m book Authors By Güler Aras (ed)
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AUDIOBOOKS INCLUDED

Audiobook Summary

Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third Edition
Market Research in Practice reveals how market research is imperative for modern day bosses chasing that competitive edge, and how to make it work for you. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
audiobook Duration 18m 40s audiobook Authors By Julia Cupman, Matthew Harrison, Oliver Truman, Paul Hague

Audiobook Summary

The Brain Advantage: Become a More Effective Leader Using the Latest Brain Research
The Brain Advantage illuminates the dark recesses of the subconscious mind, allowing you to emerge with heightened perceptions and a keener awareness of how and why you think and react the way you do in social and business settings. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
audiobook Duration 10m 9s audiobook Authors By Brad Kolar, Ken A. Paller, Lisa P. Callahan, Madeleine L. Van Hecke

Audiobook Summary

Insight Selling: Surprising Research on What Sales Winners Do Differently
Insight Selling is a guide for using relationship-based strategies to become a premier salesperson. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
audiobook Duration 20m 39s audiobook Authors By John E. Doerr, Mike Schultz

Audiobook

Brand Seduction: How Neuroscience can Help Marketers Build Memorable Brands
Through simple language, engaging stories, and real-world examples, this audio edition shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business.
audiobook Duration 6h 38m 6s audiobook Authors By Daryl Weber

Audiobook

China Now: Doing Business in the World's Most Dynamic Market
This audio edition offers a comprehensive all-in-one tour of the world's fastest growing market and presents all you need to know about China's people, negotiation styles, culture, history, economics, and business dealings.
audiobook Duration 4h 24m 57s audiobook Authors By John L. Graham, N. Mark Lam

Audiobook

It's Not Luck: Marketing, Production, and the Theory of Constraints
This audio edition shows how to put powerful logical tools into effect at work to produce win-win solutions to seemingly impossible problems.
audiobook Duration 8h 30m 18s audiobook Authors By Eliyahu M. Goldratt

Audiobook

Elevate the Debate: A Multi-layered Approach to Communicating Your Research
This audio edition helps researchers of all types more effectively communicate their work in any number of areas, from traditional news outlets to the new media platforms of the digital age.
audiobook Duration 5h 58m 44s audiobook Authors By Jonathan Schwabish

Audiobook

Qualitative Research: A Guide to Design and Implementation, Fourth Edition
This audio edition provides the deep understanding that this sometimes difficult area of research requires to produce accurate results.
audiobook Duration 11h 1m 56s audiobook Authors By Elizabeth J. Tisdell, Sharan B. Merriam
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