Market Research

  • 7 Books | 50h 45m
  • 9 Audiobooks | 37h 40m 23s
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Successful business plans require effective market research. Learn how to design and execute effective market research programs.

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BOOKS INCLUDED

Book

Marketing Communications: Offline and Online Integration, Engagement and Analytics, Sixth Edition
Including mini-case studies and real-life examples, this book presents modern marketing communication theories and tools in an accessible and jargon-free way while focusing on integrating online and offline techniques with a social media approach.
Book Duration 15h 25m Book Authors By PR Smith, Ze Zook

Book

Emerging Markets: Strategies for Competing in the Global Value Chain
Exploring the role that emerging markets and innovation are playing in the 21st century and identifying the challenges and opportunities they offer to traditional businesses, this book - using case studies of companies from both emerging and Triad markets - clearly locates points of competitive advantage and explains how innovation operates as a key driver of competition.
Book Duration 4h 44m Book Authors By Robert Grosse

Book

Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third Edition
Introducing market research tools, approaches, and issues, this book provides a clear, step-by-step guide from the beginning steps of planning and executing a project through to analyzing and presenting the results.
Book Duration 7h 3m Book Authors By Julia Cupman, Matthew Harrison, Oliver Truman, Paul Hague

Book

The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers
Drawing together new techniques available to the market researcher, this groundbreaking reference examines why traditional research is broken, both in theory and practice, and explores how these innovations are being used by the leaders in the field.
Book Duration 9h 17m Book Authors By Ray Poynter

Book

The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers
Authored by Industry forerunners Ray Poynter, Navin Williams, and Sue York, this clear, comprehensive book employs their decades of study to examine the present and future state of mobile market research, as well as the advantages and disadvantages of various approaches.
Book Duration 5h 29m Book Authors By Navin Williams, Ray Poynter, Sue York

Book

Survey Basics
Describing the purpose of surveys and questionnaires, types of errors that can creep into survey results, and considerations when developing specific survey questions, this book will help readers identify the most appropriate survey tool for their needs.
Book Duration 3h 57m Book Authors By Bruce Aaron, Jack J. Phillips, Patricia Pulliam Phillips

Book

Sustainable Markets for Sustainable Business: A Global Perspective for Business and Financial Markets
Addressing the need for business and market sustainability reforms, this thoughtful book explores the relationship between markets and business and sustainable development, as well as issues such as climate change, pollution, land degradation and biodiversity loss.
Book Duration 4h 50m Book Authors By Güler Aras (ed)

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