Reader-Friendly Reports: A No-Nonsense Guide to Effective Writing for MBAs, Consultants, and Other Professionals

  • 2h 17m
  • Carter A. Daniel
  • McGraw-Hill
  • 2012

The book that has taught thousands of students how to write winning business reports

For more than 30 years, Carter A. Daniel has been teaching MBA students at Rutgers University the art of effective business communication with the aid of his eminently practical guide Reader-Friendly Reports.

Now available to the public for the first time, this beloved resource gives you everything you need to translate your hard-won figures, conclusions, and insights into concise and powerful reports. No definition of communication, no history, no theory, no diagrams Reader-Friendly Reports simply shows you how to:

  • Target your audience
  • Determine your purpose
  • Develop your points
  • Organize your ideas
  • Make smooth transitions
  • Conduct research
  • Illustrate with clear graphs and charts

Reader-Friendly Reports (the “Daniel Manual”) is the A to Z guide to ensuring you meet your first priority: making sure people can understand and remember your report from beginning to end.

About the Author

Carter A. Daniel is the director of the Business Communication Programs at Rutgers University. He has published articles and manuals on business communication and is the author of MBA: The First Century, the only comprehensive history of graduate business education.

In this Book

  • Right and Wrong, Boss and Book
  • What Business Writing Isn’t and Is
  • Understanding the Assignment
  • Assessing the Audience
  • Determining the Controlling Purpose
  • Organizing a Report
  • Afterword
  • Understandability
  • Organized Paragraphs
  • Strong Sentences and Clear Style
  • Sentence Connectives
  • Numbers and Words
  • Possessive Apostrophes
  • Commas
  • Semicolons and Colons
  • Dashes and Hyphens
  • Spelling
  • Graphs and Charts
  • A Note on a, an, and the, for Non-Native Speakers of English
  • Myths and Realities
  • The Nine Steps in Research
  • Five Other Suggestions about Effective and Efficient Research
  • General Tips about Different Kinds of Research
  • Footnotes
  • Letters and E-Mail
  • Interview Questions
  • Talks
  • A Really Bad Report
  • A Bad Report
  • A Good Internal Report
  • A Good External Report
  • Paper
  • Typing
  • Punctuation
  • Page Numbers
  • Format and Layout
  • Cover Sheet
  • Fastening
  • Date
  • Right Margin
  • Proofreading