Responsible Business: Making Strategic Decisions to Benefit People, the Planet and Profits

  • 4h 43m
  • Annemieke Roobeek, Jacques de Swart, Myrthe van der Plas
  • Kogan Page
  • 2018

Until recently, profit has been the driving force for most business decisions. However, business leaders must now look more widely at their actions to assess the impact of these on people both inside and outside the organization as well as the environment. Responsible Business provides a seven step framework that eliminates internal bias and can be used to make decisions that increase profits, benefit staff and protect the environment as a whole. This means that personal values, ethics and morals can be aligned with business goals and overall company strategy.

Responsible Business will enable business leaders to answer questions including what values should be attached to financial and non-financial aspects of business decisions? How can these values be translated into concrete manageable actions? and which decisions best suit the strategic goals of the organization? Readers will have access to the business simulator tool which removes the complexity, ambiguity and stress of business decisions to allow leaders to manage the competing priorities in their organization and confidently make the best investment decisions for their business. With diverse case studies from organizations who have benefited from this approach, this book is essential reading for everyone needing to evaluate their investment decisions.

About the Authors

Annemieke Roobeek is Professor of Strategy and Transformation Management at Nyenrode Business Universiteit (Netherlands). She was previously Professor of Technology and Economics at Nyenrode and Professor of Complex Issues in strategy and policy at the University of Amsterdam.

Jacques de Swart is Professor of Applied Mathematics at Nyenrode Business University and partner within PwC, where he is responsible for the Data Analytics Group.

Myrthe van der Plas has a background in communication, financial risk management and econometrics. She teaches courses in statistics and strategic decision making at Nyenrode Business University and New Business School Amsterdam.

In this Book

  • Working towards Responsibility in Business and Society
  • The Responsible Business Simulator at the Heart of the Strategic Decision-Making Process
  • Shared Value as a Framework for Shaping Strategy
  • Innovation and Sustainability as Catalysts for Responsible Growth
  • Stakeholder Management and Interactivity in the Decision-Making Process
  • Strategic Decision Making Based on Data and Dialogue via the Responsible Business Simulator
  • Using the Responsible Business Simulator
  • Reducing Greenhouse Gas Emissions
  • Putting Roof Renovation in a Strategic Context
  • Choosing between Various Waste Collection Systems
  • Creating a Healthy and Productive Working Environment
  • Quantifying the Contribution of Sports
  • Responding to the Refugee Influx in Europe
  • Attracting Investment at a Social Enterprise
  • Conclusions
  • Glossary
  • Abbreviations