Riding the Waves of Culture: Understanding Diversity in Global Business, Fourth Edition

  • 6h 22m
  • Charles Hampden-Turner, Fons Trompenaars
  • McGraw-Hill
  • 2021

The bestselling guide to leading effectively in an increasingly global business environment—updated to address radical changes in politics, society, economics, and technology

Today’s geopolitical landscape has evolved dramatically, with major impacts on relationships among countries that do business together. As a business leader, your concerns are no longer simply about being aware of cultural differences and preventing embarrassments. Now, you must tread more lightly than ever, be even more attuned to cultural differences, and leverage cultural differences for maximum competitive advantage.

Retaining its in-depth exploration of underlying cultural frameworks that have made it a business classic, Riding the Waves of Culture, Fourth Edition provides new, evidence-based information and insights on critical business matters, including:

  • How to enhance and improve chances of success in M&A deals by expertly handling corporate and cultural differences
  • Ways of improving and handling competencies, dilemmas, servant leadership, innovation, and remote-team effectiveness in an increasingly diverse business world
  • New analyses of changes over the past 25 years that are moving the world closer to a single “global village”

Renowned experts in their field, the authors also include new chapters and updates on the meaning of culture, assessing cultural competence, change management, assessing organization culture, and diversity and ethnicity.

The most thoroughly researched and highly respected resource of its kind, Riding the Waves of Culture does more than help you stay afloat in today’s diverse work environment; it provides the knowledge you need to seize the advantage and compete for the long run.

About the Authors

Fons Trompenaars has been helping Fortune 500 leaders manage and solve their business and cultural dilemmas to increase global effectiveness and performance for 25 years. An expert in globalization, mergers and acquisition, HR, and leadership development, he studied Economics at the Free University of Amsterdam and earned a Ph.D. from Wharton School, University of Pennsylvania.

Peter Woolliams is senior partner at the firm THT (Trompenaars Hampden-Turner Consulting), Emeritus Professor, Anglia Ruskin College, Cambridge, UK, and visiting professor at several international institutions. He has worked extensively as an academic and practitioner management consultant throughout the world with many leading organization and collaborated with Fons for over 20 years.

In this Book

  • Foreword
  • An Introduction to Culture
  • The One Best Way of Organizing Does Not Exist
  • The Meaning of Culture
  • Rules and Exceptions
  • The Individual and the Group
  • Feelings and Relationships
  • How Far We Get Involved
  • How We Accord Status
  • How We Manage Time
  • How We Relate to Nature
  • Cross-Cultural Competence—Assessment and Diagnosis
  • Toward International and Transnational Management
  • National Cultures and Corporate Cultures
  • A New Framework for Managing Change across Cultures
  • Your Values for the Next Transformation
  • Reconciling Cultural Dilemmas
  • When Two Worlds Collide—The Integration of Cultures in a Merger or Acquisition
  • Creating a Culture of Innovation
  • Developing Digital Leaders—The Critical Role of Dilemma Reconciliation
  • Ethics across Cultures—Did the Pedestrian Die?
  • Notes