Search Engine Optimization All-in-One for Dummies, Third Edition

  • 13h 36m
  • Bruce Clay
  • John Wiley & Sons (US)
  • 2015

The most comprehensive coverage of search engine optimization

In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the entire topic, you'll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more.

If SEO makes your head spin, this no-nonsense guide makes it easier. You'll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results!

  • Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more
  • Covers SEO and optimizing servers for SEO
  • Provides important information on SEO web design
  • Shows you how to use SEO to stay "above the fold"

If you're a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition.

About the Author

Bruce Clay has been a search engine optimization consultant since before there was Google. He has been cited as an expert by USA Today and his website is referenced in the User's Guide to the Internet at The National Archives as a resource for website promotion tactics and tools.

In this Book

  • Introduction
  • Putting Search Engines in Context
  • Meeting the Search Engines
  • Recognizing and Reading Search Results
  • Getting Your Site to Appear in the Right Results
  • Knowing What Drives Search Results
  • Spam Issues—When Search Engines Get Fooled
  • Employing Keyword Research Techniques and Tools
  • Selecting Keywords
  • Exploiting Pay per Click Lessons Learned
  • Assigning Keywords to Pages
  • Adding and Maintaining Keywords
  • Identifying Your Competitors
  • Competitive Research Techniques and Tools
  • Applying Collected Data
  • The Basics of SEO Web Design
  • Building an SEO-Friendly Site
  • Building a Mobile-Friendly Site
  • Making Your Page Search Engine Compatible
  • Perfecting Navigation and Linking Techniques
  • Selecting a Stylefor Your Audience
  • Establishing Content Depth and Page Length
  • Adding Keyword-Specific Content
  • Adapting Your Content for Local Search
  • Dealing with Duplicate Content
  • Crediting Your Content
  • Using SEO to Build Your Brand
  • Employing Linking Strategies
  • Structuring Internal Links
  • Obtaining Links
  • Vetting Inbound Links
  • Connecting with Social Networks
  • Server Issues—Why Your Server Matters
  • Domain Names—What Your URL Says about You
  • Using Redirects for SEO
  • Implementing 301 Redirects
  • Watching Your Backend—Content Management System Troubles
  • Solving SEO Roadblocks
  • Employing Site Analytics
  • Tracking Behavior with Web Analytics
  • Mastering SEO Tools and Reports
  • Discovering International Search Engines
  • Tailoring Your Marketing Message for Asia
  • Staking a Claim in Europe
  • Getting Started in Latin America
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