Analyzing Audiences & User Behavior in Google Analytics

Google Analytics 2023    |    Intermediate
  • 10 videos | 36m 27s
  • Includes Assessment
  • Earns a Badge
Rating 5.0 of 1 users Rating 5.0 of 1 users (1)
In Google Analytics, you can track information about your website's audience and their behavior. In this course, begin by learning how to interpret the Home page summary card reports and browse real-time website activity analytics to view how users access your site and how they behave whilst on it. Learn how to use the Artificial Intelligence Insights feature to get specific data about users and email alerts about events happening on your site. See how to navigate report snapshots to quickly get a summary of your site's data. Then get to know your audience better through User Attributes Overview data, to understand who visits your site. This information combines useful analytics such as the number of users, their location, gender, interests, age, and language. Within the User Attributes reports, also discover reports that focus on user's demographics and audiences. Explore the reports on user behavior to find information on new users, where your new users find your site, what site pages are most used, and the user's platform. And see how to navigate the Tech Overview reports to get an overview of the technologies people are using to access your website or app, such as their browser, device model, and screen resolution.

WHAT YOU WILL LEARN

  • Discover the key concepts covered in this analyzing audiences & user behavior in google analytics course
    Understand the home page data with google analytics
    Browse the realtime report in google analytics
    Create a custom insight using analytics intelligence in google analytics
    Use the reports snapshot in google analytics
  • Analyze the user attributes overview report in google analytics
    Understand the demographic data in google analytics
    Analyze the audiences report in google analytics
    Examine the user behavior reports in google analytics
    Analyze the tech details report in google analytics

IN THIS COURSE

  • 56s
    This video outlines the key content covered in this Analyzing Audiences & User Behavior in Google Analytics course, including how to browse the Home page and Realtime reports and analyze user behavior, demographic, and tech details in Google Analytics. FREE ACCESS
  • 4m 42s
    The Home page in Google Analytics provides summary data of your site activity. These summary reports are suggested for you based on your behavior in Analytics. You can use the page to monitor traffic, navigate around Analytics, and get insights about your websites and mobile apps. See how to browse the Home page data in Google Analytics. FREE ACCESS
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    3.  Browsing Realtime analytics in Google Analytics
    3m 26s
    The Realtime report lets you monitor your site activity as it happens. Within the report, you can view how users access your site and how they behave whilst on it. And with the View user snapshot feature, you can get information about a single user. Learn how to browse the Realtime report in Google Analytics. FREE ACCESS
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    4.  Using Analytics Intelligence Insights in Google Analytics
    4m 37s
    When something unexpected happens on your site, Google Analytics can send you an email alert. You can use one of the automated insights or create your own custom insight to be notified about events that happen on your site. See how to create and be notified about an insight using artificial intelligence in Google Analytics. FREE ACCESS
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    5.  Exploring the Reports Snapshot in Google Analytics
    3m 56s
    A Reports Snapshot is the first graph you will find at the top of your Google Analytics Homepage. Snapshots are summaries of your site’s analytics reports, that make it quicker and easier to analyze your site’s data. See how to access the full list of Reports Snapshots and understand their data in Google Analytics. FREE ACCESS
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    6.  Analyzing user attributes in Google Analytics
    2m 43s
    In Google Analytics, you can find reports based on user attributes. These attributes describe groups of your user base, such as their language, age, geographic location, or device model. See how to view and analyze the User Attributes Overview report in Google Analytics. FREE ACCESS
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    7.  Analyzing demographic details in Google Analytics
    3m 52s
    Within the list of User Attributes reports you have a report that focuses on the user’s demographics. This report provides data on a user’s platform usage, language, interests location, age, and gender. See how to analyze and filter the demographic details report in Google Analytics. FREE ACCESS
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    8.  Understanding audiences in Google Analytics
    3m 32s
    The Audiences report allows you to identify your most engaged and profitable audiences. Within the report, you can get a breakdown of the number of active users, average session duration, new users, sessions, and views per session. You can also add filters to the report to help you analyze the data further. In this video, learn how to understand and use the Audiences report in Google Analytics. FREE ACCESS
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    9.  Examining user behavior in Google Analytics
    4m 56s
    In Google Analytics, you can find reports examining user behavior. Within the Overview report, you can find information on new users, where your new users find your site, what site pages are most used, and the user’s platform. In the Examine user behavior section, you can also view reports on your site’s events, conversions, and pages and screens. In this video, learn how to navigate and analyze the user behavior reports in Google Analytics. FREE ACCESS
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    10.  Analyzing a user’s tech details in Google Analytics
    3m 49s
    The Tech Overview report provides an overview of the technologies people are using to access your website or app, such as their browser, device model, and screen resolution. You can get more information on any of the Tech Overview summary cards from the Tech details report. In this video, learn how to analyze the Tech reports in Google Analytics. FREE ACCESS

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