SELL!: The Way Your Customers Want to Buy

  • 2h 23m
  • Dale Carnegie & Associates
  • G&D Media
  • 2019

What do How to Win Friends and Influence People and Sell! have in common (other than Dale Carnegie)?

They're both based on the premise that RELATIONSHIPS are what matter. In this age, where media is social and funding is raised by crowds, the sales cycle has permanently changed. It's no longer enough to know your product, nor always appropriate to challenge your customer's thinking based on your online research.

In Sell!: The Way Your Customers Want to Buy, Dale Carnegie & Associates reveal the REAL modern sales cycle. It's one that depends on your ability to influence more than just one buyer, understand what today's customers want from you (and don't want), and use time-tested human relations principles that will help you strengthen relationships anywhere in the global economy.

Readers will learn the five stages to master in the modern selling process, and learn from real sales examples told by top performing salespeople and veteran sales trainers from the U.S. to Europe, the Middle East, India, Japan and points in between.

This book combines insightful new research, a modern sales process and timeless, powerful human relations principles. It's a fresh take on what works today to grow sales.

  • Learn the two traits customers want most from their salespeople
  • Which types of questions are rarely asked by all but top salespeople?
  • When will customers be willing to pay more for your solution or product?
  • How what you think about can matter to customers and change your results?
  • And get access to online training resources that come with this book!

About the Author

Founded in 1912, Dale Carnegie Training has evolved from one man's belief in the power of self-improvement to a performance-based training company with offices worldwide. Dale Carnegie's original body of knowledge has been constantly updated, expanded and refined through nearly a century's worth of real-life business experiences. He is recognized internationally as the leader in bringing out the best in people and over 8 million people have completed a Dale Carnegie course.

In this Book

  • What are You Selling?
  • Personal Credibility
  • Value (You're Already Late to the Party)
  • The Relationship Comes First
  • Connect
  • Collaborate
  • Create
  • Confirm
  • Commit
  • Disasters, Mistakes, and Challenges
  • WWDCD?
  • Don't Worry, Sell Happy
  • Don't Sink Your Own Ship