Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale, Second Edition

  • 4h 34m
  • Markus Stahlberg, Ville Maila (eds)
  • Kogan Page
  • 2012
Combining the perspectives of 35 internationally recognized shopper marketing experts, this practical book includes research into shopper behavior, interviews with experts and case studies of successful shopper marketing activities.