Social Media Marketing for Dummies, 2nd Edition

  • 6h 2m
  • Shiv Singh, Stephanie Diamond
  • John Wiley & Sons (US)
  • 2012

Get the last word on the most up-to-date social media marketing techniques

If you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add customers, and build your business. This guide provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media sites best fit your business and how to take full advantage of them.

  • Explore the many aspects of social media, including reviewing sites, monitoring competitors, and fitting social into your current marketing plans
  • Launch a campaign, develop a voice, reach your audience on key and niche platforms, and embrace the influencers
  • Identify social media sites that appeal to your target audience and learn which social platform works best for which objectives
  • Learn to monitor results and assess your program's effectiveness

This straightforward guide is exactly what busy marketers and entrepreneurs need to help them get up and running!

About the Authors

Shiv Singh is global head of digital for PepsiCo Beverages. Previously, he worked with Razorfish. Shiv has been published widely, and he has spoken at conferences such as South by Southwest Interactive, the Direct Marketing Association's Leader's Forum, OMMA Global, O'Reilly Graphing Social Patterns, the ARF Annual Summit, and the Social Ad Summit. He has also been quoted in the Wall Street Journal and by Reuters, Associated Press, Adweek, Ad Age, and several other noted publications discussing digital strategy and social influence marketing.

Stephanie Diamond is a thought leader and management marketing professional with years of experience building profits in more than 75 different industries. She has worked with solopreneurs, small business owners, and multibillion dollar corporations. Stephanie's other books include Prezi For Dummies and Dragon Naturally Speaking For Dummies.

In this Book

  • Introduction
  • Understanding Social Media Marketing
  • Discovering Your SMM Competitors
  • Getting in the Social Media Marketing Frame of Mind
  • Launching SMM Campaigns
  • Developing Your SMM Voice
  • Finding the Right Platforms
  • Exploring SMM Strategies for Facebook
  • Marketing on Twitter
  • Creating a YouTube Strategy
  • Making foursquare Work for You
  • Considering LinkedIn
  • Viewing Google Through a Different Lens
  • Marketing via Niche Networks and Online Communities
  • Accounting for the Influencers
  • Practicing SMM on Your Website
  • Becoming an Authentic and Engaged Advertiser
  • Building an SMM Mobile Campaign
  • Energizing Your Employees for Social Media Marketing
  • Applying Metrics to the SMM Realm
  • Understanding Social Media Governance and Tools
  • Moving towards Real-Time Marketing
  • Ten SMM Best Practices
  • Ten Common SMM Mistakes
  • Ten SMM-Related Must-Read Blogs
  • Ten Top SMM Tools
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