Statistical Methods in Customer Relationship Management

  • 4h 18m
  • J. Andrew Petersen, V. Kumar
  • John Wiley & Sons (UK)
  • 2012
Exploring the functioning of CRM models, this book traces the management strategies throughout a customer’s tenure with a firm and explores CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back.

In this Book

  • Customer Relationship Management
  • CRM in Action
  • Customer Acquisition
  • Customer Retention
  • Balancing Acquisition and Retention
  • Customer Churn
  • Customer Win-back
  • Implementing CRM Models
  • The Future of CRM

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