Storyscaping: Stop Creating Ads, Start Creating Worlds
- 3h 4m
- Darren McColl, Gaston Legorburu
- John Wiley & Sons (US)
Describing a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline, this book will show you how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand.