Strategy in a Week: Strategic Thinking Skills in Seven Simple Steps
- 1h 42m
- Stephen Berry
- Hodder & Stoughton Ltd
Strategic thinking just got easier
For most aspiring managers, at some point in their careers, their Personal Development Plans will include the demand to have 'greater strategic thinking ability'. We have the perception that executives operating at board-level have this 'strategic thinking ability' but seldom find the route to obtain it for ourselves. The purpose of this book is to provide that route.
Strategy, like any other discipline, can be learned and practised. This book takes you on a journey to explore what organizational strategy is, where it fits within the context of each business, and then gives an examination of internal, external, marketing, brand and competitive strategy.
To progress to an executive position, a wide range of skills and attributes are required. Aspects such as good leadership skills, strong communication skills, commercial understanding and the ability to understand other people are all needed. Equal with these vital elements is the ability to have a good grasp of strategic thinking.
In this Book
Sunday—Understand What Strategy is and What it isn't
Monday—Understand What Drives Strategy and What Strategy Drives
Tuesday—Understand Internal Strategy
Wednesday—Understand Marketing Strategy
Thursday—Understand Brand Strategy
Friday—Understand Competitive Strategy
Saturday—Keep Strategy Going