The AMA Handbook of Business Letters, Fourth Edition
- 6h 3m
- Edward Coleman, Jeffrey L. Seglin
- AMACOM
- 2012
Though the fundamentals of letter writing have remained the same, the way we communicate in business is constantly evolving. Whether it's a formal printed letter or an email, the ability to write effective correspondence is essential for success-no matter what the industry. Containing more than 25 percent new material, The AMA Handbook of Business Letters provides readers with over 370 customizable model letters, divided into categories reflecting various aspects of business, including: sales, marketing, and public relations; customer service; human resources; credit and collection; letters to vendors and suppliers; confirmations, requests, and replies; permissions; and many more. In addition, the book provides readers with a refresher course in the letter-writing basics, and helpful appendices listing common mistakes in grammar, word usage, and punctuation. Comprehensive - and now extensively updated - this invaluable resource provides professionals with an adaptable template for every conceivable business correspondence need.
About the Authors
Jeffrey L. Seglin is a lecturer in public policy and director of the communications program at Harvard’s Kennedy School. He is the author or coauthor of more than a dozen books on writing, ethics, and business. He also writes “The Right Thing”, a weekly ethics column distributed by Tribune Media.
For the past 17 years, Edward Coleman has been an English teacher at public high schools in Georgia and Indiana. Currently, he serves as the English Department Chair at North Central High School in Indianapolis, Indiana. In 2009, he was honored as one of 52 national Milken Educators by the Milken Family Foundation.
In this Book
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Planning the Letter
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Components of an Effective Letter
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Structure: The Parts of a Letter
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Appearance of the Letter
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Grammar
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Sales, Marketing, and Public Relations Letters
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Customer Service Letters
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Credit and Collection Letters
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Letters to Vendors and Suppliers
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Personnel Letters
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Transmittal Letters
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Confirmation Letters
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Request Letters
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Replies
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Permissions Letters
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Social, Personal, and Miscellaneous Letters
