The Art of Influencing and Selling
- 5h 30m
- Ardi Kolah
- Kogan Page
- 2013
Plan. Persuade. Negotiate. Collaborate. Sell!
The Art of Influencing and Selling is designed for sales professionals looking to evaluate and improve their powers of persuasion in a business environment. From creating new business with existing clients to creating a new customer base, this book provides a valuable toolkit for developing sales skills and opening up opportunities for business growth.
About the Author
Ardi Kolah is an accomplished author and speaker on sales & marketing. The British Chartered Institute of Marketing ranked Kolah as one of the top 50 marketing gurus in the world. Throughout his career, he has worked extensively with small to medium-sized businesses to enhance results from their sales & marketing activities. He has also worked with the BBC as a producer/reporter on news and current events.
In this Book
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Psychology of Selling a Product or Service or Yourself
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The Sales Pipeline and How to Ensure it's Realistic
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Up-Selling, Cross-Selling, Cold Calling and Warm Calling
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Effective Approaches to Prospective Customers and Clients
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How to Interrogate a Database of Contacts to Get More Sales
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Making an Effective Sales Presentation
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How to Write Effective Sales Materials
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The Power of Business Networking
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How to Get Senior-Level Appointments in Your Diary
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Closing a Sale and Follow-Up
