Marketing Strategy & Planning

  • 8 Books | 26h 7m
  • 11 Audiobooks | 29h 13m 21s
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Marketers need to create compelling strategies and plans to effectively grow the business. Expand your capabilities to ensure you hit the mark.

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BOOKS INCLUDED

Book

Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data
Offering practical tips and actionable strategies for implementing more personalized marketing immediately, this book provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.
Book Duration 4h 1m
Book Authors By Dominique Levin, Ömer Artun

Book

What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint
Examining how the hyper-connected economy is radically changing consumer expectations, this book is jam-packed with tools and examples to show companies what they need to do to stay on top.
Book Duration 3h 18m
Book Authors By Nicholas J. Webb

Book

It's Not the Size of the Data -- It's How You Use It: Smarter Marketing with Analytics and Dashboards
Showing you how to use marketing analytics to improve decisions and reap rewards, this step-by-step guide supplies a simple yet rigorous methodology and wealth of case studies to help any size organization, in any industry, turn data into productive action.
Book Duration 3h 43m
Book Authors By Koen Pauwels

Book

Mobile Marketing: How Mobile Technology is Revolutionising Marketing, Communications and Advertising
To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, this thorough guide gives practical and hands-on training on how to design, implement and measure an effective digital strategy.
Book Duration 3h 31m
Book Authors By Daniel Rowles

Book

The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions
Containing a wide variety of simple but powerfully effective strategies, this book includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your business, buy from you repeatedly, and actually enjoy doing business with you.
Book Duration 3h 13m
Book Authors By Noah Fleming

Book

Ready, Set, Curate
Using case studies and relevant examples, this thorough book shows you how to elevate the most important content from an endless sea of learning information and offers strategies to better connect with your audience.
Book Duration 1h 42m
Book Authors By Allison Anderson (eds), Ben Betts

Book

Marketing Analytics: A Practical Guide to Real Marketing Science
Assuming no prior knowledge, this thorough guide introduces concepts relating to statistics, marketing strategy, and consumer behavior and then works through a series of problems by providing various data modeling options as solutions.
Book Duration 3h 29m
Book Authors By Mike Grigsby

Book

Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
Providing step-by-step guidance toward implementing the buyer persona approach, based on the advice of an internationally-respected expert, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes.
Book Duration 3h 10m
Book Authors By Adele Revella

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