Marketing Strategy & Planning

  • 8 Books | 26h 7m
  • 11 Audiobooks | 29h 13m 21s
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Marketers need to create compelling strategies and plans to effectively grow the business. Expand your capabilities to ensure you hit the mark. A marketing strategy is a long-term approach to selling your products or services. The goal of this strategy is to create a sustainable, successful business that connects with customers and continues to grow. Discover why your business needs a documented marketing strategy to be successful.

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BOOKS INCLUDED

Book

Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data
Offering practical tips and actionable strategies for implementing more personalized marketing immediately, this book provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.
book Duration 4h 1m book Authors By Dominique Levin, Ömer Artun

Book

What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint
Examining how the hyper-connected economy is radically changing consumer expectations, this book is jam-packed with tools and examples to show companies what they need to do to stay on top.
book Duration 3h 18m book Authors By Nicholas J. Webb

Book

It's Not the Size of the Data -- It's How You Use It: Smarter Marketing with Analytics and Dashboards
Showing you how to use marketing analytics to improve decisions and reap rewards, this step-by-step guide supplies a simple yet rigorous methodology and wealth of case studies to help any size organization, in any industry, turn data into productive action.
book Duration 3h 43m book Authors By Koen Pauwels

Book

Mobile Marketing: How Mobile Technology is Revolutionising Marketing, Communications and Advertising
To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, this thorough guide gives practical and hands-on training on how to design, implement and measure an effective digital strategy.
book Duration 3h 31m book Authors By Daniel Rowles

Book

The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions
Containing a wide variety of simple but powerfully effective strategies, this book includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your business, buy from you repeatedly, and actually enjoy doing business with you.
book Duration 3h 13m book Authors By Noah Fleming

Book

Ready, Set, Curate
Using case studies and relevant examples, this thorough book shows you how to elevate the most important content from an endless sea of learning information and offers strategies to better connect with your audience.
book Duration 1h 42m book Authors By Allison Anderson (eds), Ben Betts

Book

Marketing Analytics: A Practical Guide to Real Marketing Science
Assuming no prior knowledge, this thorough guide introduces concepts relating to statistics, marketing strategy, and consumer behavior and then works through a series of problems by providing various data modeling options as solutions.
book Duration 3h 29m book Authors By Mike Grigsby

Book

Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
Providing step-by-step guidance toward implementing the buyer persona approach, based on the advice of an internationally-respected expert, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes.
book Duration 3h 10m book Authors By Adele Revella
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AUDIOBOOKS INCLUDED

Audiobook Summary

The Prisoner and the Penguin: And 75 other Modern Marketing Stories
The Prisoner and the Penguin reveals some of the best known marketing success stories from famous (sometimes infamous) and successful brands. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
audiobook Duration 18m 24s audiobook Authors By Giles Lury

Audiobook Summary

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Blue Ocean Strategy methodically explains how to formulate and execute the strategies you need to get your organization into an open market space and escape the pressure of intense competition. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
audiobook Duration 9m 15s audiobook Authors By Renée Mauborgne, W. Chan Kim

Audiobook Summary

Capturing Customers.com: Radical Strategies for Selling and Marketing in a Wired World
Capturing Customers.com guides business owners in the art of applying technology to customer relations strategies. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
audiobook Duration 20m 54s audiobook Authors By George Colombo

Audiobook Summary

Digital Relevance: Developing Marketing Content and Strategies that Drive Results
In Digital Relevance, Albee outlines various tactics to make your online marketing strategies a success. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
audiobook Duration 22m 44s audiobook Authors By Ardath Albee

Audiobook Summary

The Invisible Brand: Marketing In The Age Of Automation, Big Data, And Machine Learning
The Invisible Brand explores how artificial intelligence has become an integral part of the marketing and advertising sphere and how it affects companies and consumers. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
audiobook Duration 20m 39s audiobook Authors By William Ammerman

Audiobook Summary

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, 4th Edition
Understanding Digital Marketing provides a comprehensive look at digital marketing and the strategies to help you get the most out of your investments. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
audiobook Duration 19m 31s audiobook Authors By Damian Ryan

Audiobook

Fanocracy: Turning Fans into Customers and Customers into Fans
This audio edition is a bold guide to converting customer passion into marketing power. Read by the authors.
audiobook Duration 8h 26m 59s audiobook Authors By David Meerman Scott, Reiko Scott

Audiobook

Purple Cow: Transform Your Business by Being Remarkable
This audio edition urges you to put a remarkable Purple Cow into everything you build, and everything you do, to create something truly noticeable.
audiobook Duration 2h 58m 42s audiobook Authors By Seth Godin

Audiobook

Location Is (Still) Everything: The Surprising Influence of the Real World on How we Search, Shop, and Sell in the Virtual One
This audio edition offers a fascinating, in-depth look at how and why we use the Internet to search, shop, and sell.
audiobook Duration 6h 38m 1s audiobook Authors By David R. Bell

Audiobook

The Mesh: Why the Future of Business is Sharing
This audio edition illustrates an information-enabled commerce that's already driving new businesses and renewing old ones. Read by the author.
audiobook Duration 4h 30m 13s audiobook Authors By Lisa Gansky

Audiobook

The First Mile: A Launch Manual for Getting Great Ideas Into the Market
In this audio edition, author Scott Anthony equips innovators with new tools, questions, and examples to speed through this crucial early stage of innovation.
audiobook Duration 4h 47m 59s audiobook Authors By Scott D. Anthony
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