The B Corp Handbook: How to Use Business as a Force for Good

  • 2h 50m
  • Ryan Honeyman
  • Berrett-Koehler Publishers
  • 2014
  • Growing Movement: Learn how you can join a fast-growing, global movement to redefine success in business, led by well-known icons like Patagonia and Ben & Jerry's as well as disruptive upstarts like Warby Parker and Etsy, and recently covered by The New York Times, The Economist, The Wall Street Journal, Entrepreneur, and Inc.
  • Build a Better Business: Drawing on best practices from 100+ B Corps, this book shows that using business as a force for good can help distinguish your company in a crowded market, attract and retain the best employees, and increase customer trust, loyalty, and evangelism for your brand.

More than 1,000 companies from 80 industries and 30 countries are leading a global movement to redefine success in business. They're called B Corporations-B Corps for short-and these businesses create high quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns. Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best practice ideas for how to build a better business, and how to meet the rigorous standards for-and enjoy the benefits of-B Corp certification.

This book makes the business case for improving your social and environmental performance, and offers a step-by-step "quick start guide" on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference.

About the Author

Ryan Honeyman is a consultant, executive coach, keynote speaker, author, and founder of Honeyman Sustainability Consulting, a Certified B Corporation.

Ryan helps businesses save money, improve employee satisfaction, and increase brand value by helping them maximize the value of their sustainability efforts--including helping companies certify and thrive as B Corps. His clients include Ben & Jerry's, Klean Kanteen, Nutiva, McEvoy Ranch, Opticos Design, CleanWell, Exygy, and the Filene Research Institute.

Honeyman Sustainability Consulting has been honored--alongside GoLite,Method, New Belgium Brewing Company, Patagonia, and Seventh Generation--on the B Corp Best for the Environment list, which recognizes businesses that have scored in the top 10 percent of all B Corps worldwide for positive environmental impact.

Ryan has written articles for Utne Reader, Fast Company, and TriplePundit. He also has been a featured speaker at the California College of the Arts, Chabot College, Golden Gate University, Mills College, San Francisco State University, the Haas School of Business at the University of California, Berkeley, and the Wharton School of Business at the University of Pennsylvania.

Ryan holds a bachelor's degree from the University of California, Santa Cruz, and a master's degree from the London School of Economics and Political Science.

In this Book

  • Overview
  • Ten Benefits of Becoming a B Corp
  • The B Impact Assessment
  • The Quick Start Guide
  • Conclusion