The Bullseye Principle: Mastering Intention-Based Communication to Collaborate, Execute, and Succeed

  • 5h 20m
  • David Lewis, G. Riley Mills
  • John Wiley & Sons (US)
  • 2018

Critical communication lessons for sustained corporate success

The Bullseye Principle is the definitive how-to guide for communicating, collaborating, and executing as a leader in the corporate arena. With these “soft skills” trending above technical knowledge in executive wish lists, this book provides invaluable guidance for new and experienced leaders alike; from the planning stages to the outcome and beyond, the discussion features critical insight and actionable tips based on award-winning methods. Polish your presence, utilize intention, influence emotion, engage workers, build relationships, make connections, and leverage the power of storytelling—it all comes down to technique. This book shows you everything you need to know to start communicating more effectively, starting today.

The success of any communication rests more on how the information is conveyed than what that information actually is; at every level, in every sphere, effective leaders strive to master key skills that inspire, empower, motivate, and more. This book gives you a solid blueprint for effective communication in nearly any situation, merging the practical and theoretical to help you:

  • Master the most challenging business interactions
  • Become more influential as a leader and communicator
  • Adopt a 3-step methodology to collaborate more effectively
  • Build your personal brand and executive presence toward sustained success

Most people believe that their communications skills are satisfactory for their jobs—most managers would disagree. That gap in perception presents a problem that ripples beyond your chances of promotion—where your communication fails, it has the capacity to affect the organization as a whole. The Bullseye Principle helps you build a robust repertoire of communication skills that put you ahead of the pack.

About the Author

G. Riley Mills is the cofounder of Pinnacle Performance Company and co-author of The Pin Drop Principle (with David Lewis) and has taught effective communication to executives and CEOs across the globe.

As a writer, Mills has twice been awarded the Joseph Jefferson Citation (Chicago's Tony Award) for Best New Work. His first book, Sawdust and Spangles (written with Grammy-nominated musician Ralph Covert) won a 2007 NAPPA Honor Award; their follow-up project A Nutty Nutcracker Christmas was nominated for a 2012 Distinguished Play Award by the American Alliance for Theatre & Education and was profiled in USA Today and on ABC News: Nightline. They were nominated for a 2013 Distinguished Play Award by the AATE for their acclaimed musical, The Hundred Dresses, which premiered off-Broadway at the Atlantic Theatre Company in New York City in 2012.

In this Book

  • Introduction
  • Hit Your Mark—Utilizing Intention to Maximize Message Impact
  • Define Your Personal Brand—Establishing and Projecting Executive Presence
  • Land the Job—Strategic Interviewing Techniques to Get You Hired
  • Communicate like a Leader—Influencing Emotion Through Style and Delivery
  • Inspire and Motivate Others—Engaging Workers and Leading a Team Through Change
  • Build Relationships—Making Connections, Establishing Trust, and Earning Respect
  • Create a Memorable Narrative—Leveraging the Power of Storytelling in Business
  • Handle Difficult Conversations—Providing Feedback, Managing Emotions, and Speaking in the Moment
  • Run Killer Meetings—Facilitating like a Pro to Get Results
  • Make the Sale—Being Assertive, Influencing Others, and Preparing to Engage
  • Notes
  • Glossary of Terms