The Creative Thinking Handbook: Your Step-by-Step Guide to Problem Solving in Business

  • 3h 52m
  • Chris Griffiths, Melina Costi
  • Kogan Page
  • 2019

Some people say that creativity is about thinking outside the box, while others believe it is about being creative inside the box; but what if there is no box? More than 82 per cent of companies believe creativity directly impacts results, yet few of us understand how it comes about or how to put it into practice. If we could identify and remove the 'box' around our thinking, we could unlock unlimited streams of creativity for professional and business success. The Creative Thinking Handbook offers an integrated system of personalised insights, along with clear, practical tools and strategies - including the tried-and-trusted Solution Finder model.

This book enables you to develop your creative problem-solving skills to make better decisions with an individualized step-by-step strategy. Based on long-term research and testing of the creative thinking process, The Creative Thinking Handbook helps you generate more ideas and find brilliant solutions for any professional challenge.

About the Authors

Chris Griffiths is founder and CEO of OpenGenius, and world-leading expert on the application of innovation and Mind Mapping. He has helped drive business growth for thousands worldwide, including teams and individuals from Fortune 500 and FTSE 100 companies, the United Nations and Nobel Laureates.

He is a bestselling author on creativity and innovative thinking skills, and promotes entrepreneurial thinking through the Inspire Genius Foundation.

Melina Costi is a professional business writer with a background in marketing management. She has co-authored several books.

In this Book

  • Foreword
  • Introduction—Why Do We Need New Ideas, Really?
  • The Decision Radar
  • Common Thinking Errors—Selective Thinking
  • Common Thinking Errors—Reactive Thinking
  • Common Thinking Errors—Assumptive Thinking
  • The Context for Creative Problem Solving
  • The Solution Finder Step 1—Understanding
  • The Solution Finder Step 2—Ideation—Brain-Friendly Brainstorming
  • The Solution Finder Step 2—Ideation Toolkit
  • The Solution Finder Step 3—Analysis
  • The Solution Finder Step 4—Direction
  • Commit to ‘Thinking Differently’
  • Creative Leadership
  • Conclusion—Where Do You Go from Here?


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