The DragonSearch Online Marketing Manual: How to Maximize Your SEO, Blogging, and Social Media Presence

  • 1h 24m
  • Ric Dragon
  • McGraw-Hill
  • 2012

There are few guarantees in business today, but here’s one: If your message or product isn’t easy to find online, you won’t be in business very long.

Whether you own a small business or plan to launch a new product or service, getting your message out to the right people has to be one of your top priorities. One of today’s top search marketing strategists, Ric Dragon offers all the tools and techniques you need to make an instant splash online. DragonSearch explains everything you need to know about:

  • Search engine optimization (SEO)
  • Pay per click
  • Social marketing
  • Business planning
  • Website development
  • Reputation management

You can come up with an iPad equivalent of your industry and the slickest website to promote it, but it won’t do you much good if your customer has to scroll and scroll . . . and scroll . . . to find it.

In this Book

  • The DragonSearch Online Marketing Manual—How to Maximize Your SEO, Blogging, and Social Media Presence
  • Introduction
  • Online
  • Websites
  • Analytics
  • Search Engine Optimization (SEO)
  • Paid Search
  • Blogging
  • Social Media
  • Getting Local
  • Reputation Management
  • Conclusion
  • Appendices