The Gen Z Frequency: How Brands Tune in and Build Credibility

  • 3h 49m
  • Derek E. Baird, Gregg L Witt
  • Kogan Page
  • 2018
Woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves, this book offers a comprehensive guide for any brand or organization trying to reach this demographic.