The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

  • 27h 24m
  • Clarke L. Caywood (ed)
  • McGraw-Hill
  • 2012
Bringing together 70 of the brightest, most influential figures in the fields of Public Relations and Marketing, this authoritative, comprehensive resource provides best practices for 28 key industries, and will help you position your company, your brand and yourself for success for many years to come.