The Human Brand: How We Relate to People, Products and Companies
- 5m
- Chris Malone, Susan T. Fiske
- Skillsoft
- 2017
The Human Brand is a must-read for anyone who wants to have a better understanding of the way end-users engage with the goods they buy and the services they consume. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
