The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership, 2nd Edition

  • 8h 30m
  • Tamara L. Gillis (ed)
  • John Wiley & Sons (US)
  • 2011

This new edition of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole.

Thoroughly revised and updated to meet the realities of today's organizational environment, the second edition of The IABC Handbook of Organizational Communication includes fresh case studies and original chapters. This vital resource contains information that is relevant to communicators in any organization, from global conglomerates to small businesses, public companies to private firms, and for-profits to nonprofits.

The expert contributors cover a wealth of relevant topics, including how to excel at executive communication and executive coaching, an in-depth examination of communication counsel, a review of communication and ethics as a whole, a review of corporate social responsibility and sustainability issues, and how to prepare for communication during a crisis.

The book also contains information on current issues and trends such as the effects of the recent recession and new technologies that affect strategic communication management. A review of internal and employee communication issues, the growing need for international and multicultural communication, and strategies for combining traditional and social media are explored in detail.

Whether you are a professional communicator or a corporate executive without a background in the communication discipline, you will gain new insight into traditional and emerging issues in organizational communication and learn what it takes to reach stakeholders both inside and outside the organization.

About the Editor

Tamara L. Gillis, Ed.D., ABC, is professor and chairman of the Department of Communications at Elizabethtown College, Pennsylvania. She is an accredited business communicator through the International Association of Business Communicators (IABC), a past chairman of the IABC Research Foundation, and the 2004 recipient of the IABC Research Foundation Lifetime Friend Award.

In this Book

  • The IABC Handbook of Organizational Communication—A Guide to Internal Communication, Public Relations, Marketing, and Leadership, Second Edition
  • Preface
  • Characteristics of Excellent Communication
  • The Corporate Communicator—A Senior-Level Strategist
  • Organizational Culture
  • Communication and the High-Trust Organization
  • Communication Ethics—Think Like a Professional: Don’t Be Idealistic When Sorting Out Right from Wrong
  • Corporate Social Responsibility—The Communicator’s Role as Leader and Advocate
  • Corporate Social Responsibility and Sustainability
  • Strategic Approaches to Managing the Communications Function
  • Strategic Planning—Timeless Wisdom Still Shapes Successful Communication Programs
  • Issues Management—Linking Business and Communication Planning
  • Communicating Change When Change Just Doesn’t Stop: Creating Really Good Change Communication
  • Crisis Communication—Moving from Tactical Response to Proactive Crisis Preparedness
  • The Role of Communications in Company Business Strategy
  • The Impact of Technology on Corporate Communication
  • Internal Communication
  • Communicating With a Diverse Workforce
  • Integrating Employee Communications Media
  • Internal Branding, Employer Branding
  • Communicating For a Merger or an Acquisition
  • The Challenges of Employee Engagement—Throwing Rocks at the Corporate Rhinoceros
  • Measuring the Effectiveness of Internal Communication
  • Public Relations Research and Planning
  • Media Relations
  • Investor Relations and Financial Communication
  • Government Relations—Connecting Communication to the Public Policy Process
  • Reputation Management—Building, Enhancing, and Protecting Organizational Reputation in the Information Age
  • Measuring Public Relations Programs
  • Marketing Communication
  • The Engagement of Brands
  • Customer Relations—Smart Organizations Think Like Their Customers
  • Measuring Marketing Communication