The Key to the C-Suite: What You Need to Know to Sell Successfully to Top Executives

  • 2h 45m
  • Michael J. Nick
  • 2011
Clarifying how sales packages fit into metrics such as return on asset, return on equity, operating costs, net profit, and earnings, this book reveals how readers can determine their product's value as perceived by an organization's ultimate decision makers, and unlock the door to greater sales.