The New Articulate Executive: Look, Act, and Sound Like a Leader, Second Edition
- 3h 4m
- Granville N. Toogood
- McGraw-Hill
- 2010
Corporate coach Granville Toogood has trained some of the biggest names in business today—including 38 top executives in the Fortune 50—and his bestselling book, The Articulate Executive, has become the gold standard when it comes to public speaking and corporate communications.
This all-new edition provides you with the most powerful speaking tools and techniques from Toogood's acclaimed workshops—so you can look, act, and sound like a leader in any situation.
Using his proven step-by-step system, you can:
- Position yourself as a leader in your industry.
- Command any venue and compel any audience.
- Use the "8-second rule" to make a strong first impression.
- Speak with the confidence of a CEO.
- Outperform in any presentation.
Whether you are giving a speech, making a presentation, conducting a meeting, or simply talking one-on-one, these tried-and-true communication techniques are guaranteed to help you step up your game and speak like a pro.
The book is filled with easy-to-use checklists and essential tips to help you organize your thoughts and deliver your message—with confidence, style, and great success. In addition, you'll learn how to master high-tech tools such as PowerPoint and deck presentations, how to deal with Q&A sessions and media interviews, and how to write winning corporate communications that really do the job.
Remember: In today's competitive market nothing is more important than how you present yourself and your company—and no book is more informative and powerful at this—than Granville Toogood's The New Articulate Executive.
About the Author
Granville Toogood is a principal Faculty Member of Liminal Group, President of Granville Toogood Associates, a best-selling author, consultant, seminar leader and speaker who has inspired audiences all over the world. His clients have included more than two-thirds of the Fortune 500 CEOs and thousands of executives and managers from other blue-chip companies, including GE, Deloitte & Touche, NBC, Morgan Stanley, Swiss Bank, Philip Morris, UBS, Credit Suisse, NYSE, Northrop Grumman and Citigroup, among others. He is creator of the benchmark Perfect Presentation concept. He is a former Life Magazine and television reporter who produced The Today Show News, and produced network news programs for NBC and ABC.
In this Book
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Leadership Communications: The Secret Weapon
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Becoming a Player
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First, Understand Your Audience
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Alpha Dogs and Worker Bees
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Avoiding Dangerous Traps
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Get it Together
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Designing the Perfect Presentation: The POWER Formula
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The Strong Start
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Forging a Powerful Message
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Talking with Pictures
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The Conversational Approach
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The Strong Finish
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Getting the Message Across
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The 18-Minute Wall: Audience Attention Span
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How to Capture your Audience
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The Powerpoint Paradox: Designing Visual Aids to Work for You—Never Against You
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How to Make a Powerful Deck Presentation: Going by the Book
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Write Like you Speak: Ten Important Rules to Live By
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The Six Most Common Language Mistakes
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How to Beat Fear
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Keep the Momentum Going
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The Power of Silence
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Body Language
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How to Dress
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How to Read a Prepared Text Like a Pro: (and Not Look Like You’re Reading)
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How to use Teleprompters
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Taking a Cue from Stage Monitors
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The Art of Q&A
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Dealing with the Media
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Handling Hecklers
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Train Yourself
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What’s it All Worth to you?
