The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime

  • 4h 42m
  • Christophe Morin, Patrick Renvoisé
  • John Wiley & Sons (US)
  • 2018

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.

In this Book

  • The Persuasion Code
  • WHY READ THIS BOOK?
  • INTRODUCTION
  • Why Is Neuromarketing a Game Changer?
  • The Neuroscience of Persuasion
  • NeuroMap: A Brain-Based Persuasion Theory
  • Applying Six Stimuli to Persuade the Primal Brain
  • Diagnose the Pain
  • Differentiate Your Claims
  • Demonstrate the Gain
  • Deliver to the Primal Brain
  • CONCLUSION
  • APPENDIX: NEUROMAP SIMPLIFIED NEUROSCORING TOOL
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