The Power of Understanding People: The Key to Strengthening Relationships, Increasing Sales, and Enhancing Organizational Performance

  • 3h 1m
  • Dave Mitchell
  • John Wiley & Sons (US)
  • 2014

Developing successful relationships is critical to our success in both our personal and professional lives. The Power of Understanding People shows you how to establish and develop extremely effective relationships by providing you with techniques to better identify and understand the intrinsic needs of others. As a result, you will achieve better team dynamics, increased sales and client satisfaction, higher levels of employee engagement and performance, and even more satisfying marriages and friendships. This book provides the tools to understand others' unique communication style as well as your own. Get detailed advice on how to adjust to diverse communication styles, develop a unifying language for the organization, and better match motivational techniques to team members. Through storytelling and experiential exercises, author Dave Mitchell helps you gain insight into your own unique interaction style and teaches you how to communicate, motivate, sell, and service more successfully no matter the personality types involved.

  • Offers insight into the behavior cues and questions to ask to better understand someone's interactive preferences
  • Explains how to enhance your sales efforts by better targeting your brand message to the client's style so that your products/services resonate with them more
  • Examines strategies for creating a high performing work environment and achieve greater customer service excellence
  • Contains conflict resolution strategies, including how to effectively work out differences within a team, between work units, with customers, and even in your personal life

Armed with the ability to interpret the behavior of the people around you, you will achieve greater levels of success at work and at home while also learning how to better handle the difficult situations involving people in your life.

About the Author

Since founding the Leadership Difference in 1995, over 250,000 people have attended Dave's "enter-TRAIN-ment" seminars on topics that include leadership, customer service, selling skills, and personal performance enhancement. His clients include Allstate Insurance, Bank of America, Universal Studios, Hilton Worldwide, Sub-Zero Wolf Appliances, Electrolux Appliances, Trek Bikes, Rosen Hotels and Resorts, Walt Disney World and the CIA. In July 2013, Meeting Professionals International selected Dave's presentation as the Meeting Madness winner at their World Education Congress in Las Vegas.

Prior to starting his own organization development consulting firm, Dave was the Vice President of Human Resources and Quality for Buena Vista Hospitality Group, Corporate Director of Training and Development for Marshall Field's and a television reporter and producer for CBS News. He has a B.A. in Mass-Communications with an emphasis in Business Administration and a Masters Degree in Global Human Resources Development. Dave is an adjunct professor at the University of Illinois and has been designated as a Certified Advanced Wine Sommelier by the International Wine Guild. Having failed to achieve his dream of playing professional baseball, he went on to a successful coaching career at the tee ball level.

Dave is the author of the book Live and Learn or Die Stupid! The book focuses on personal contentment and performance excellence. It was released in July of 2006 and was at the top of his publishers' best seller's list in the very first month of its release.

In this Book

  • Introduction
  • Understanding Romantics and Warriors—It's Feelings versus Logic for These Styles
  • Understanding Experts and Masterminds—Tried and True Contrasted with Possibilities
  • The 12 Interactive Combinations—Hollywood Style!
  • Recognizing Each Style—The Behavioral Cues that Might Indicate another Person's Style
  • Leading Each Style—Creating a High-Performing Culture by Understanding Interactive Style
  • Selling to Each Style—You Can Expand Your Market Share by Adjusting to Your Consumer's Interactive Style
  • Providing Customer Service to Each Style—The Key to High Customer Satisfaction Results Is Adjusting to the Customer's Style
  • Personal Relationships and Interactive Style—Better Understand Family and Friends and Enhance Your Marriage
  • Conclusion—The Unusual Goal of an Educator


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